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by Frederick F. Reichheld, Thomas Teal
Publisher: Harvard Business School Press (1996)
ISBN: 0875844480
Binding/Media: Hardcover
Edition: 1st Edition.
Condition: Collectible: Very Good
Comments: 1996. Signed and inscribed by Author. First Editon. Full number line. Hardcover. VG/VG. Some minor rubbing and edgewear to DJ. No rips or tears. Text is nice and clean with no writing or highlighting.
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by Jack Trout
Publisher: McGraw-Hill (1997-05-01)
ISBN: 0070653283
Binding/Media: Paperback
Edition: 1
Condition: Used: Good
Comments: 1997. Trade Paperback. Good. 173pgs. Nice tight binding. Some moderate wear to cover, corners, and edges. No highlighting and/or writing.
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by Karl Albrecht
Publisher: AMACOM (1994-06-02)
ISBN: 081440233X
Binding/Media: Paperback
Condition: Used: Very Good
Comments: 1994. First Edition. First Printing. Full number line. Hardcover. Very Good+ in a Very Good+ DJ. n The Northbound Train Albrecht provides a step-by-step guide to soul searching, strategy setting, and customer wooing. Using insightful, real-world examples of effective and ineffective processes, he helps you map out a path - a strategic success model - that your company must follow to find out what makes its business unique. He illustrates how to formulate a reality-based vision; define your company's core values and philosophy; create a company mission statement that is accurate, concise, and inspiring; evaluate your competitive strategy to see if it's based on real strengths; reach a unified concept for creating value for your customers; and distill these decisions, finally, into a few critical areas of focus.Some very minor wear to DJ. No rips or tears. Text is nice and clean. DJ covered in Brodart Mylar.
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